Book Marketing Resources

marketIn planning to deliver a workshop called “Spreading the Word: Create a Marketing Plan for Your Book” at the Minnesota SCBWI Fall Conference, we developed this long list of helpful resources. In the workshop itself, we provided LOTS of additional information to help participants create their individualized Marketing Plans. If you were one of those workshop participants, thanks so much for your engaged participation—we hope you weren’t too overwhelmed by all of the possibilities we presented! We also hope that these resources, along with everything we discussed during the session, prove really useful to you as you create your Marketing Plan. We hope you’ll let us know how things work out for you—we love to hear follow-up reports.

For those of you who weren’t able to be one of the participants, we still wanted to share this list of basic resources with you. And of course, if you’d like to set up a Mentors for Rent session to talk in more detail about an individualized marketing approach to your book, we’d be delighted to work with you!

General Marketing Advice & Examples

  • Links to our individual sites (which include all of our promo materials and links to our social media platforms):

Your Marketing Persona

Elevator Pitch (One Sentence Summary)


Blog Tours

  • Google [kidlit blog tours] and you’ll find links to some recent tours
  • A starter list of kidlit book bloggers:

Book Trailers


Other Social Media

Shareable Graphics

Press Kits & Press Releases

Teaching Guides and Educator Materials

Reader’s Theater

Storytime Kit

Handouts (bookmarks, postcards, etc.)

Tracking Your Contacts

  • Lisa keeps the contact information for her network stored on this email marketing program:
  • There are many others email marketing programs, including Constant Contact:
  • You can also use other databases to track your contact info (you may have a database program as part of what came with your computer when you purchased office software)

Book launch parties


School Visits and Skype Visits



About Lisa Bullard

children's book writer, book promoter, writing teacher, writer in the schools, mentor, author of Get Started in Writing for Children
This entry was posted in Marketing, Writer Resources and tagged , , , , , , , , , . Bookmark the permalink.

6 Responses to Book Marketing Resources

  1. Wow. Thanks for the list. Great workshop. Just the inspiration and info I needed!

  2. This post is such an unbelievable resource! I just delivered a Children’s Book Industry 101 presentation this weekend and said how friendly and collegial our community is. This post is a perfect example of that. Thanks a bunch!

  3. Kelsi says:

    What a wealth of information. Thanks for being so generous with your knowledge & experience.

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